About Us
Helping organizations
Eliminate performance varability
As organizations grow, performance becomes harder to manage. Decisions multiply. Data gets fragmented. Best practices stay trapped inside top-performing teams.
Simplify helps bring those patterns to the surface.
We combine AI-powered analysis with operational expertise to help teams see what works, understand where to focus, and take action with confidence.
Enable people to perform
at their very best.
We believe better performance starts with people who have the clarity and confidence to act.
Make distributed operators
measurably better.
We help organizations drive meaningful top- and bottom-line impact by unlocking the potential that already exists within their people.
AI that works with your team, not instead of it
Simplify is not about replacing people. It is about helping people make smarter decisions, faster.
We combine the analytical power of AI with the judgment, context, and experience of your team — bringing together the intelligence of technology with the practical wisdom of operators who know the business.
IQ plus EQ
Real performance improvement requires more than analysis. It requires trust, context, and adoption.
Data + analysis
Understand what drives performance.
Context + judgment
Deliver recommendations people actually use.
Guidance teams trust
Turn insight into measurable improvement.
200+ Years of Combined
Operational Experience
We’ve spent our careers helping multi-site organizations improve performance, especially in complex, people-driven environments like healthcare, retail, and logistics. We understand how performance actually works and where it breaks down.
Gino Tenace
Gino brings 30+ years of executive experience in data analytics, process improvement, and healthcare entrepreneurship, including five successful exits. He held leadership roles at UnitedHealth Group and private equity-backed companies and authored the Value Realization Process adopted by Accenture.
Matt Gutermuth
Matt brings over 25 years of executive leadership experience across retail, e-commerce, and foodservice. His career includes senior roles at Pepsi-Cola, Nabisco, Safeway.com, Winn-Dixie, and Sysco, where he led teams and growth strategies across major national brands.
Andrea Serra
Andrea brings 10+ years of experience in logistics and supply chain, helping customers use data and technology to improve insights, drive outcomes, and realize ROI. She has led transformative projects that advanced customer insights and delivered measurable value.
Jennifer Skinner
Jennifer brings deep experience in operations, customer support, and technical implementation, with nearly 17 years building pricing portals and tools for major alcohol beverage retailers. She supports technology, engineering, and business teams to improve processes and deliver practical solutions.
Jeff Brophy
Jeff brings 20+ years of experience in finance, pricing strategy, sales, and marketing. He provides data-driven insights that support executive decision-making, strategic planning, and value creation for clients and stakeholders.
Ami Spivey
Ami brings leadership experience in logistics, operations, process improvement, and technology transformation. A University of Arkansas industrial engineering graduate, she held senior roles with Walmart International supporting global execution and performance.
Jeff Gorman
Jeff brings 30+ years of retail operations leadership with Walmart, Kohl’s, and Meijer. He specializes in workforce planning, store operations, process improvement, and large-scale transformation to improve productivity, customer service, and operational performance.
Don Voss
Don supports business development and helps organizations understand how Simplify can turn operational complexity into clearer, more actionable performance improvement.