About Us
Helping organizations turn operational complexity into performance
As organizations grow, performance becomes harder to manage. Decisions multiply. Data gets fragmented. Best practices stay trapped inside top-performing teams.
Simplify helps bring those patterns to the surface.
We combine AI-powered analysis with operational expertise to help teams see what works, understand where to focus, and take action with confidence.
Enable people to perform at their very best.
We believe better performance starts with people who have the clarity and confidence to act.
Make distributed operators measurably better.
We help organizations drive meaningful top- and bottom-line impact by unlocking the potential that already exists within their people.
AI that works with your team, not instead of it
Simplify is not about replacing people. It is about helping people make smarter decisions, faster.
We combine the analytical power of AI with the judgment, context, and experience of your team — bringing together the intelligence of technology with the practical wisdom of operators who know the business.
IQ plus EQ
Real performance improvement requires more than analysis. It requires trust, context, and adoption.
Data + analysis
Understand what drives performance.
Context + judgment
Deliver recommendations people actually use.
Guidance teams trust
Turn insight into measurable improvement.
200+ Years of Combined
Operational Experience
We’ve spent our careers helping multi-site organizations improve performance, especially in complex, people-driven environments like healthcare, retail, and logistics. We understand how performance actually works and where it breaks down.
Gino Tenace
Gino brings over 30 years of experience as a senior executive specializing in data analytics and process improvement, with five successful exits as a healthcare entrepreneur.
Matt Gutermuth
Matt brings over 25 years of executive leadership experience across retail, e-commerce, and foodservice industries.
Andrea Serra
Andrea brings deep experience helping customers use data and technology to drive successful outcomes.
Jennifer Skinner
Jennifer helps lead operational execution and supports the systems, processes, and teams that make performance improvement possible.
Jeff Brophy
Jeff delivers data-driven insights for executive decision-making, strategic planning, and value creation.
Ami Spivey
Ami brings operational leadership experience focused on logistics, execution, and helping distributed teams improve performance.
Jeff Gorman
Jeff brings retail operations experience focused on execution, field performance, and helping teams scale what works.
Don Voss
Don supports business development and helps organizations understand how Simplify can turn operational complexity into clearer, more actionable performance improvement.