Who We Are

Decades of Expertise, Simplified for Your Success

Standardize, Personalize, Accelerate

At Simplify,our mission is to standardize processes, personalize solutions, and accelerate growth for our clients.

Our team brings over a decade of experience from leading companies such as UnitedHealth Group, the CIA, Dollar General, and various Physician Groups. Our diverse and talented team has a proven track record in a wide range of applications, ensuring we deliver innovative and effective solutions.

At Simplify, we leverage our extensive experience and cutting-edge technology to help businesses streamline their processes and scale their growth efficiently and effectively. Our team has worked on data analytics at both state and federal levels, with a collective expertise spanning Fortune 500 companies, middle-market private equity-backed firms, and venture-based startups.

 

Gino Tenace, Founder & CEO

Gino brings over 30 years of experience as a senior executive specializing in data analytics and process improvement, boasting five successful exits as a healthcare entrepreneur. With a robust background that includes 15 years at UnitedHealth Group, where he excelled in acquisition integration and operational turnarounds, Gino has also served as Chief Strategy Officer for two private equity-backed companies, leading them to successful exits. A veteran with 14 years of service in the Army and National Guard, Gino is an innovator with multiple patents and has authored the Value Realization Process for UnitedHealth Group, a methodology later adopted by Accenture.

Andrea Serra, Customer Success Manager

Andrea is the Customer Success Manager at SimplifyPI.ai, based in Chicago, IL. With over a decade of experience at a leading global logistics and supply chain company, Andrea has excelled in helping customers use data and technology to drive successful outcomes. She has led transformative projects that advanced customer insights, and helped customers get ROI from their data.

David Bassin, Co-Founder

David’s career in healthcare services has spanned the ecosystem of pharmaceutical, payer and provider solutions. Most recently, he was CEO of Healogics, a national operator of wound care facilities. There, he transformed the leading provider of advanced wound care services through a new value proposition and performance management system. In doing so, this differentiated the customer value Healogics delivers, while developing population-based solutions for patients, all to drive better health outcomes.

Prior to CEO, David served as the Chief Financial Cfficer at Healogics, eviCore, and inVentiv Health, executing debt and equity transactions, including recapitalizations, acquisitions, and multiple successful transitions. He consistently demonstrates focus on delivering exceptional customer growth, while also managing the profitability complexities of fee-for-value contracts. 

David earned his bachelor’s degree in Economics and Business from Lafayette College in Easton, PA, and was a certified public accountant (inactive).

Michael Schumer, Chairman

Mike is a longtime Investor, Board Chair and Director, with extensive Entrepreneurial and CEO experience. He has expertise in the development, scaling, and management of complex service models through exit. ike has deep relationships with and understanding of the stakeholders in the healthcare marketplace including payors as channel partners (BUCA & regionals), government partners (e.g. VA) and regulators, TPAs, providers, self-funded groups, and most importantly, patients. Mike also has active Director roles with companies from early-stage/scaling to +$1B. He has also been involved with multiple innovative business models, through exit. Mike has an MBA in technology Management from The University of Phoenix, and he attended the University of Florida, where he received his Doctorate in Veterinary Medicine. Mike enjoys most outdoor pursuits, and he has great passion for his friends/family and myriad philanthropic pursuits.

John Martin, CFO

 

 

 

 

Raj Rajagopal, CTO

 

 

 

Forward, Together

Our partners in AI development and deployment as well as security and infrastructure give Simplify a solid foundation in technology, predictive analytics, and operational decision-making.

Start Growing Today

Are you ready to transform your multi-site operations with AI-driven solutions? Contact us today to learn how we can help your business achieve consistent, scalable growth.