Who We Are
Decades of Expertise, Simplified for Your Success
Standardize, Personalize, Accelerate
At Simplify,our mission is to standardize processes, personalize solutions, and accelerate growth for our clients.
Our team brings over a decade of experience from leading companies such as UnitedHealth Group, the CIA, Dollar General, and various Physician Groups. Our diverse and talented team has a proven track record in a wide range of applications, ensuring we deliver innovative and effective solutions.
At Simplify, we leverage our extensive experience and cutting-edge technology to help businesses streamline their processes and scale their growth efficiently and effectively. Our team has worked on data analytics at both state and federal levels, with a collective expertise spanning Fortune 500 companies, middle-market private equity-backed firms, and venture-based startups.
Gino Tenace, Founder & CEO
Andrea Serra, Customer Success Manager
David Bassin, Co-Founder
David’s career in healthcare services has spanned the ecosystem of pharmaceutical, payer and provider solutions. Most recently, he was CEO of Healogics, a national operator of wound care facilities. There, he transformed the leading provider of advanced wound care services through a new value proposition and performance management system. In doing so, this differentiated the customer value Healogics delivers, while developing population-based solutions for patients, all to drive better health outcomes.
Prior to CEO, David served as the Chief Financial Cfficer at Healogics, eviCore, and inVentiv Health, executing debt and equity transactions, including recapitalizations, acquisitions, and multiple successful transitions. He consistently demonstrates focus on delivering exceptional customer growth, while also managing the profitability complexities of fee-for-value contracts.
David earned his bachelor’s degree in Economics and Business from Lafayette College in Easton, PA, and was a certified public accountant (inactive).
Michael Schumer, Chairman
John Martin, CFO
Raj Rajagopal, CTO
Forward, Together
Our partners in AI development and deployment as well as security and infrastructure give Simplify a solid foundation in technology, predictive analytics, and operational decision-making.
Start Growing Today
Are you ready to transform your multi-site operations with AI-driven solutions? Contact us today to learn how we can help your business achieve consistent, scalable growth.